News 
March 25, 2025 
3 min. 
GameStop has recently unveiled its corporate investment policy, incorporating Bitcoin as a treasury reserve asset, the company informed its shareholders on March 25.
The firm’s board of directors approved this decision with an overwhelming majority.
The company has not yet disclosed the size or timing of any initial allocation but confirmed that Bitcoin will now be a crucial part of its treasury strategy.
Following this announcement, the firm’s shares rallied 11%. However, the impact on Bitcoin was minimal, as it appreciated only 0.2%.
Additionally, in its fourth-quarter earnings report, GameStop revealed that its digital asset strategy extends to stablecoins. The report also highlighted that the company holds more than $4.5 billion in cash, cash equivalents, and marketable securities.
This decision aligns with the growing trend of publicly traded companies incorporating Bitcoin into their balance sheets as a long-term asset, collectively holding around 655,000 Bitcoin.
GameStop’s Bold Dance with Bitcoin
GameStop’s inclination toward Bitcoin follows a series of developments hinting at its growing interest in digital assets.
In early February, Chairman and CEO Ryan Cohen shared a photo with Michael Saylor, co-founder of MicroStrategy, at former President Donald Trump’s Mar-a-Lago estate.
Shortly after, Matt Cole, CEO of Strive Asset Management, wrote an open letter urging GameStop to invest a faction of its cash reserves into Bitcoin. He argued that adopting a Bitcoin-focused treasury strategy could differentiate the company in the gaming and retail industries, calling it a “game-changing opportunity to reshape its financial future.”
Cohen later acknowledged the letter with a brief “letter received” post on X. Nevertheless, GameStop maintained a cautious approach until it officially announced its Bitcoin strategy—aligning itself with major players like MicroStrategy, Tesla, and Block.
