News 
April 11, 2025 
3 min. 
Ripple Labs President Monica Long is calling on banks and financial institutions to embrace the growing momentum of tokenization. In a recent collaborative report with the Boston Consulting Group, Ripple Labs presented compelling data indicating that the tokenization of real-world assets could transform the financial landscape by 2033.
During her presentation, she highlighted the potential advantages for financial institutions that are ready to adapt and take a leadership role in the rapidly evolving digital economy.
Monica Long’s Wake-Up Call to Banks: Embrace Tokenization or Fall Behind
Ripple Labs President Monica Long recently stated on X that the financial industry is approaching a critical shift. She highlighted that tokenizing real-world assets, such as property and bonds into blockchain-based tokens could grow into an $18.9 trillion market within a decade.
Long cautioned that traditional financial institutions must act quickly or risk falling behind. Besides, she noted that adopting token-based systems could help banks generate new revenue, expand market reach, and reduce operational costs.
Even capturing a small portion of this market through tokenization, she added, could lead to higher profits and improved operational efficiency for banks.
Ripple Labs Leads the Charge in Financial Tokenization
Ripple Labs, a leading force in blockchain innovation, continues to champion the adoption of tokenization across the financial sector. Besides having a reputation for developing secure, high-speed, and interoperable solutions, the company focuses on modernizing global financial infrastructure.
As part of this effort, Ripple Labs partnered with Boston Consulting Group to explore the transformative impact of tokenization. Their joint report projects currently worth $10 trillion in assets – including sectors like real estate and trade finance – are well-positioned to gain significantly from being digitized on blockchain networks.
