Trump Media has confirmed the completion of a landmark transaction involving the sale of a significant portion of its stock to finance a Bitcoin acquisition exceeding $2.3 billion. If fully executed, the deal would rank the company among the largest institutional holders of Bitcoin worldwide.
The company issued a press release announcing that it had closed a private placement offering with around 50 institutional investors. The deal raised $2.44 billion in total, with approximately $2.32 billion in net proceeds earmarked for the creation of a Bitcoin treasury.
“Trump Media announced today that it has closed its previously announced private placement offering with approximately 50 institutional investors… Trump Media will use the approximately $2.32 billion in net proceeds from the offering to create a Bitcoin treasury,” the company stated.
Market Reaction and Industry Impact
The market responded quickly, with Trump Media’s stock rising about 4% after the news broke. Bitcoin has also been showing consistent gains and reduced volatility over the past 90 days, contributing to a generally optimistic outlook.
If Trump Media follows through with its plan, it would instantly surpass Riot—currently the third-largest corporate BTC holder with less than $2 billion—and sit just behind Marathon and MicroStrategy.
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Political Ties and Criticism
The move deepens the connection between Donald Trump’s personal brand and the cryptocurrency industry, raising both enthusiasm and concern. Bitcoin has become increasingly prominent in Trump’s political messaging, and this deal further intertwines his private business interests with the crypto sector.
The investment has also drawn criticism over potential conflicts of interest, given that digital assets already account for a significant portion of Trump’s reported net worth. Some observers argue that further entanglement could complicate the regulatory landscape or politicize the crypto market.
From Mockery to Reality
Interestingly, this development echoes a sarcastic suggestion made by economist Peter Schiff shortly after the 2024 election, when he mockingly proposed that Trump Media should buy Bitcoin. That remark has now become an unexpected reality.