Snoop Dogg Crypto Holdings: A Deep Dive Into His Investments

The cryptocurrency world never sleeps and nowadays, it’s not uncommon to see famous personalities jump into the digital fray. One such personality is Snoop Dogg. Known for being in the hip hop industry, Snoop has also marked his presence in the blockchain and crypto assets world. His name might ring a bell from his music or business, but with his growing prominence in the crypto sector, he is setting himself up as a well known advocate.

Snoop’s crypto endeavors have led him to make major direct investments in digital assets such as Bitcoin and Ethereum, NFTs, and even rounds in blockchain based companies. Snoop’s approach seems more focused beyond just the finances; in fact, it appears to show promise on how society will leverage technology in the future. From taking part in the performance at the ‘Crypto Ball’, to hyping up meme coins like Dogecoin, Snoop Dogg is changing the storyline around digital currencies.

Let’s break down his key investments, portfolio choices, and contributions to the crypto ecosystem.

The Crypto Ball: A Bold Statement in the Industry

Snoop Dogg’s name was already a buzzword back in early 2025 after his performance during the “Crypto Ball” held in honor of Donald Trump’s inauguration. His active participation in the event created a lot of skepticism considering his disapproval of Trump. On the flip side, his performance shows how deeply rooted he is in the crypto community.

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Although he lost more than 500,000 followers on social media due to his participation in the event, his notoriety as a leading personality in the blockchain industry seems to bolster. His attendance at these noteworthy events demonstrates his intention to further promote the cryptocurrency industry beyond personal investment.

Snoop Dogg Early Investments and Endorsements

Snoop’s crypto journey dates back years before the Crypto Ball. In 2022, reports surfaced that he and fellow rapper Drake had invested millions in Bitcoin and the crypto exchange MoonPay. This early involvement highlights his belief in blockchain’s long-term potential, not just as a speculative asset but as a transformational technology.

In fact, Snoop was among the first musicians to accept Bitcoin for music sales back in 2013, pricing his album at 0.3 BTC. Given Bitcoin’s price surge since then, his foresight in adopting cryptocurrency early likely paid off handsomely.

Snoop Dogg’s Crypto Portfolio

1. Bitcoin (BTC)

Snoop Dogg has consistently shown strong support for Bitcoin. While he hasn’t disclosed exact holdings, his endorsement of BTC as a long-term investment is clear. In interviews, he has emphasized Bitcoin’s staying power, rejecting the idea that it was just a pandemic-driven trend.

His decision to accept Bitcoin for music sales as early as 2013 puts him among the earliest adopters in the entertainment industry.

2. Dogecoin (DOGE)

While Snoop Dogg has never explicitly confirmed holding Dogecoin, he has been an influential figure in promoting it. During Dogecoin’s 2021 rally, he shared a viral meme featuring the DOGE mascot, boosting its visibility alongside figures like Elon Musk and Gene Simmons.

His lighthearted approach to Dogecoin suggests he sees value in meme coins as cultural and financial assets, even if he doesn’t actively trade them.

3. Ethereum (ETH)

Though Snoop hasn’t publicly announced his Ethereum holdings, multiple indicators suggest he owns significant amounts of ETH. His heavy involvement in the NFT space, particularly through the Ethereum-based account @CozomoMedici, ties him closely to the network.

Snoop’s NFT collection, including the “Snoop Dogg Genesis” project and major purchases like “Right-click and Save As Guy” (1,600 ETH), required extensive Ethereum transactions. Additionally, his investment in The Sandbox metaverse, built on Ethereum, further confirms his exposure to ETH.

Snoop Dogg’s Involvement with NFTs

Beyond traditional cryptocurrencies, Snoop Dogg has played a pivotal role in the NFT space. Under the alias @CozomoMedici, he amassed a high-value NFT collection, including CryptoPunks and Meebits, valued at over $17 million.

His NFT ventures include:

• “A Journey with the Dogg” NFT Collection – Sold out quickly, with pieces like “Death Row” selling for over $100,000.
• Major NFT Purchases – Spent 4,185.5 ETH on various NFTs, including “Some Asshole” (1,300 ETH).
• Virtual Land in The Sandbox – Bought property in this Ethereum-based metaverse.

His enthusiasm for NFTs suggests he views them as more than just collectibles—he sees them as digital assets with long-term utility.

Details on Snoop Dogg MoonPay Investment

In 2022, Snoop Dogg joined an $87 million investment round in MoonPay, a platform facilitating crypto transactions. This move highlights his interest in not just holding crypto but supporting infrastructure that enables its adoption.

MoonPay’s rising valuation and growing influence in the industry make it a strategic investment for Snoop, aligning with his broader vision of blockchain-powered finance.

Snoop Dogg Net Worth and Crypto Impact

With an estimated net worth of around $160 million, Snoop Dogg’s diverse portfolio spans music, cannabis, fashion, and digital assets. While the exact value of his crypto holdings remains undisclosed, his active participation suggests crypto plays a significant role in his wealth strategy.

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Snoop’s impact extends beyond personal investments—his high-profile presence at events like the Crypto Ball, his NFT projects, and his vocal support for Bitcoin and Ethereum contribute to mainstream adoption. By integrating crypto into his brand, Snoop Dogg is not just capitalizing on blockchain’s growth; he’s helping shape its future.

Final Thoughts

Snoop Dogg’s crypto journey demonstrates a blend of early adoption, smart investments, and even cultural marketing. All of his activities, including investing in Bitcoin, NFTs, Ethereum, and even MoonPay, show how heavily he believes in blockchain technology.

Snoop Dogg, as a unique celebrity investor, serves a much greater purpose as someone who merges the world of entertainment and crypto together. His interests go beyond conjecture; he is actively participating in changing the relationships between digital assets and the fans, the artists, and entire industries.

As crypto’s development continues to transpire, one thing is for sure: Snoop Dogg is not passively surfing on the waves – he is actively creating them.